Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. You have to have some of your own content formats and not just be an aggregator of talent. YouTube is a distribution and marketing channel like any other. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

AUGUST 9, 2016

Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. The latter is particularly useful as an aggregated view for senior executives. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Browser bookmarks or directly entered URLs. utm_medium.

Analytics 118

Analytics Campaign Email Channel 118