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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Consider these facts: Start by poring over the data compiled by Jay Ritter at the University of Florida. Everyone in the industry knows IPO allocations are “hot” and “very limited.”

IPO 82
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc.,

Metrics 137
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?)

Analytics 123