Aggregator Channel Portfolio SEO 
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? SEO is seldom “free.”. You Manage What you Measure. In 6 months?
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Lightspeed Venture Partners
DECEMBER 14, 2012
To bring an additional perspective to the conversation, I invited Lightspeed portfolio companies BloomReach, EdgeSpring, MapR, Nutanix, PernixData and Virtual Instruments who are focused on helping companies store, manage, analyze, and surface next-generation data and content. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.
Both Sides of the Table
APRIL 23, 2011
An example is Metacafe, a Highland Capital portfolio company. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30).
Up and Running
NOVEMBER 20, 2014
Not to mention, sharing information only related to your individual key performance indicators and successes, segments the content to a very narrow audience, thus decreasing SEO value, engagement and exposure. – Tolga Tanriseven , GirlsAskGuys. These can be useful for SEO, but that’s about it. One Big Launch. Expensive Agencies.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning. … A little better.
Cracking the Code
OCTOBER 10, 2008
Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Philippe Botteri. Bessemer SaaS Law #5.
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