Remove Aggregator Remove Churn Rate Remove Operations Remove Revenue
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I walk through below how progressive investors are using technology and analytics throughout all of their operations. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

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How to Write a Business Plan

Up and Running

Instead, they prefer to buy through large distribution companies that aggregate products from lots of suppliers and then make that inventory available to retailers to purchase. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Retail Distribution. Total Expenses.

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Flavors of Analytics

SVPG

We usually look at this data in aggregate, but we can also view individual journeys. Or, what is our average revenue per customer? Such as the lifetime value of a customer, or the customer churn rate, or the customer acquisition costs across all sources. User Analytics. So you instrument and track the components.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.