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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339
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Gated vs.Ungated Content: What Works Best in Today’s Market?

Duct Tape Marketing

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133
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Why Most Online Video Companies Will Fail

Both Sides of the Table

You have to build a large online tech company that distributes video.” And it’s not about aggregating traffic better. Online technology company that distributes video. When they get your email they earn the right to share more videos with you in the future and they already know something about your interests.

Video 150
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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

The ways I’m aware of for generating confidence intervals for averages/aggregates of a particular statistic (like, say, “Average monthly revenue per visitor of all visitors who would ever sign up under the pricing plan”) all have to assume something about the population distribution. Want more great articles?

Revenue 62
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The Power of Twitter in Information Discovery

Both Sides of the Table

Actually, it was originally called “Jerry and David’s Guide to the World Wide Web&# (true story) – it was basically a way for newbies to find information that had been curated by experts. They had a lock on “distribution&# and were named AOL, Yahoo!, Twitter curates even wider. That’s Twitter.

XML 349
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Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel. A lot of marketers are doing well in terms of authoring and distributing their content.

Marketing 162