How Online Video Companies Can Increase Margin and Build Better Businesses
Both Sides of the Table
SEPTEMBER 17, 2013
You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. You Must Produce Your Own Videos.
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