How Online Video Companies Can Increase Margin and Build Better Businesses
Both Sides of the Table
SEPTEMBER 17, 2013
Europe is roughly the same as the US. So the goal should be to have some formats that require talent who have become large in their own right and can demand rev shares of 70-90%. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. Build Non-Ad-Based Revenue.
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