ConversionXL

JUNE 13, 2016

This the most common KPI for an eCommerce shop. Shopping Cart Values / Revenue Per Visitor. Revenue per visitor is another common eCommere KPI, and it’s especially important with certain hypotheses. In that case, the revenue per conversion or per visitor is more relevant than conversion rate.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? My distribution above is a good starting point. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. At that scale, you can reach billions of dollars in revenue. You are here: Home > Not All Traffic Is Created Equal. 26 September 2012. 20 Comments. Not All Traffic Is Created Equal. Darren Herman.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! Don't you love happy customers and big revenues?

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 29, 2009

I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 13, 2012

The credit distribution is proportional to content consumption (I like page count and not time) and finally apply the rules based on position in the path. Examples: Improve the checkout process (small work, big revenue impact). Reduce the bounce rate on the top five campaigns landing pages (reduce cost, increase revenue).

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 15, 2014

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. This is a nicely customized data puke for our Ecommerce and Customer Retention team. A great summary of performance with some trends.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

As you improve the user experience, information architecture and relevancy of content on your site, it is important to keep an eye not on the rather useless metric of Average Page Views per Visit or Average Time on Site but rather on the distribution of page depth. Days to Conversion is in the Ecommerce section of your web analytics reports.

Metrics 151

Metrics Web Analytics CPA 151

mashable.com

SEPTEMBER 22, 2008

endeve – Issue invoices, manage clients and check revenues all in one place. Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents. Shoutlet – Distribute and track viral marketing campaigns across social media outlets.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Cafe

FEBRUARY 19, 2010

Aggregated, that’s a lot of money. These are mostly search engines, portals and ecommerce platforms (google.com, yahoo.com, bing.com, amazon.com, ebay.com, msn.com, aol.com etc). There is an opportunity in ‘related services’ Distribution is a real problem for newly launched sites. com, qq.com, sina.com.cn).

Russia 68

Russia Hosting Differentiation Social Network 68

Up and Running

DECEMBER 9, 2014

Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. Inaudible 00:27:51] leading indicator to help you know where your revenue will be over the coming weeks and months but you can actually apply the same concept on the cost side as well.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

OCTOBER 4, 2018

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. the number of purchases or revenue that will occur in the future. That disconnect still thwarts even the most fundamental business cases for real-time predictive analytics. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131