article thumbnail

Create an Offboarding Flow that Improves Retention

ConversionXL

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. This approach works well in the early stages of your SaaS company. Being able to save a churning customer is the holy grail of retention.

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If you change your company objectives or measurements later that’s fine. In 6 months?

Metrics 346
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

At Upfront when we know we have a winning hand we prefer to put more capital to work, which both helps the entrepreneurs succeed and drives more aggregate financial returns for our LPs. Some prefer to get in, buy cheap and show a big multiple.

IP 223
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? First of all, it means that most aggregate measures of success, like total revenue, are not very useful. But all things are never equal.

Customer 167
article thumbnail

Startup Resources

www.vccafe.com

VC Cafe covers early stage Israeli and European tech & mobile startups. customer retention, churn reduction, lifetime value. NESTA : They invest in early-stage companies, inform and shape policy, and deliver practical programs that inspire others to solve the big challenges of the future. aggregation.

article thumbnail

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) hence that’s the micro-outcome I felt would be of most value from the massive number of them that exist on Salesforce.com.

Metrics 141
article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

The good news is that if you can master them at this early stage, you will have a significant competitive advantage. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. The bad news is that the tools for doing mobile conversion measurement are immature at best.

Metrics 93