Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Even though Mr. Green only crossed that limit of 125 across two visits.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). Ditto for Social Media. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. Making that green graph useless.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? But overall it does seem to make sense that the further back a media touch point is (Organic Search and Social in our example) the less credit it should get. Time Decay Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

Which social media post was this link a part of? Imagine if each person, team, or media buyer responsible for running Facebook Ads could decide which combination of values they prefer. It tells Google Analytics how someone arrived on your site website—through email, a paid ad, social media, etc.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 29, 2009

For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 128

Campaign Analytics Metrics Search 128