Aggregator eCommerce Green Metrics 
Occam's Razor
SEPTEMBER 9, 2013
In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Even though Mr. Green only crossed that limit of 125 across two visits.
klinger.io
JANUARY 17, 2014
Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Custora for eCommerce (Highly recommend). RJMetrics for eCommerce.
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Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.
Occam's Razor
OCTOBER 14, 2014
Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.
Occam's Razor
OCTOBER 31, 2011
I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). Making that green graph useless. It artificially inflates the importance of a change in the metric might not be all that important. Never Compare Apples to Watermelons.
Occam's Razor
AUGUST 9, 2016
For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.
www.vccafe.com
MARCH 11, 2013
Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? aggregation. Bethnal Green Ventures. green tech. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. read this before you spend time elsewhere. worth reading as well.
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