Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Direct Response Advertising becomes ever more efficient.

Internet 109

Internet eCommerce Advertising Flash 109

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Custora for eCommerce (Highly recommend). RJMetrics for eCommerce.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Your effort will make this post 100x more valuable. Pretty cool, right?

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

NOVEMBER 3, 2016

When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. There you want to look at things in clumps and aggregates.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Will this cohort help me improve that metric?”. Let’s look at an example from an eCommerce company and what cohorts are valuable to them. Their metric was revenue: Image Source. What targets do I need to hit this year?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

This is going to be BIG.

MAY 26, 2022

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. Unfortunately, this has real consequences for founders.

Founder 103

Founder .Net Term Sheet Aggregator 103

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. On that last point, if you have an ecommerce website you can use Orders or an appropriate proxy instead of Goal Completions.].

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time. For many sites, but not all, that's people who have seen three pages.

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). It artificially inflates the importance of a change in the metric might not be all that important. Never Compare Apples to Watermelons. Yes it is a pet peeve of mine.

Salary 130

Salary Analytics Green eCommerce 130

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Despite sometimes small sample sizes , you can calculate confidence intervals, and with some of them, compare your metrics to a database of other companies and competitors. Does it feel seamless and fun?

Conversion 103

Conversion Metrics Architecture Design 103

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. In aggregate trends can hide insights and hence "dirty" the data. Do you have any thoughts on this matter?

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Use the Bar format to represent the metrics. Steps to create a calculated metric.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. The central team is responsible for analytics frameworks, centralized contracts (tools, consultants), for aggregated company level analysis, complex project execution (experimentation, media mix models etc) and for setting standards. Pick metrics that matter. Hopefully soon!

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. They have separate options for ecommerce tracking. Just because it’s “instant” doesn’t mean it’s magic. It’s a picture based on an algorithm—not actual user behavior.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

JUNE 21, 2015

Stay away from aggregate metrics – combine, segment, visualize, predict. You can set up ecommerce tracking for measuring content consumption – just need to define the terminology. Everybody talks about sessions, but few actually know what a session is and what ends a session and starts a new one.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). Bigamy is vastly overrated. our measurement strategies 2.

Analytics 118

Analytics Web Metrics Channel 118

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? aggregation. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. SEO and Analytics Tutorials. read this before you spend time elsewhere. worth reading as well. Analytics review â?? Analytics blog â?? advertising.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare. Combining Google Analytics with CRM and ecommerce platform data. Connecting website data with a CRM or ecommerce platform can reveal fascinating insights. More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? My advice would be this: 1.

Analytics 94

Analytics Web Non-Compete Metrics 94