Aggregator eCommerce Portfolio Web 
This is going to be BIG.
FEBRUARY 22, 2010
We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. A week or so ago, we launched the Key Hire Wire at First Round.
Occam's Razor
APRIL 13, 2015
The 80/20 rule applies to our use of web analytics tools as well. Time Lag & Path Length: Pan-Session Ecommerce Analysis. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e.,
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Occam's Razor
MARCH 23, 2010
There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.
Occam's Razor
AUGUST 9, 2016
This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. Jump-Start Your Learning.
The Equity Kicker
MAY 20, 2013
Arduino and other open source hardware platforms are reducing costs in the same way open source software reduced costs for web companies. A number of factors are combining that enable faster product iteration in hardware. 3D printing is reducing the cost of prototyping.
Occam's Razor
AUGUST 12, 2013
I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). You can even get great first-step guidance about how to rebalance your portfolio from that last column.
Occam's Razor
JULY 18, 2011
To not have it as an active part of your marketing portfolio is sub-optimal. A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Every fiber of your being.
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