ConversionXL

SEPTEMBER 13, 2018

When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Mixpanel also tracks acquisition sources but, in its tracking and reporting, emphasizes what those users do, not the raw visibility of web pages. From user to human.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

DECEMBER 20, 2010

I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. Web Analytics or WebTrends or. They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time.

Analytics 118

Analytics Web Social Media Search 118

The Equity Kicker

MAY 19, 2015

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. On the web these retailers found their customers via search, but that doesn’t work as well on mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

YoungUpstarts

JANUARY 22, 2016

And you can submit events to event aggregators like Eventful; news to Google News, Bing News and Yahoo News and submit content to local sites like Patch. The result was not only overwhelming local good will, but links and activity throughout the web that helped them build their social presences and reputation.

Search 100

Search Fractional CTO Small Business Syndicate 100

Up and Running

AUGUST 24, 2020

You’ve likely noticed a few of them as you’ve transitioned your team to working remotely or explored launching an eCommerce platform. Simply put, IoT is a combination of sensor and data analytics systems, helping businesses aggregate metrics to make more accurate decisions. Marketplaces Like Upwork.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much. But you have to try.

Web 164

Web Design Marketing Security 164

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Event timing.

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

SEPTEMBER 24, 2012

You've deployed five, six or 15 web analytics tools on your website/mobile app. Even if they don't understand the short or long term potential of the social web revolution. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

thebarefootvc

JANUARY 15, 2020

These new entrants will also likely provide services that we don’t foresee today, similar to the Amazon example [which expanded from online book selling into AWS, content production and domination of ecommerce].” ” In 2016 I gave the closing keynote, entitled Fintech 2020, at a fintech summit in Bogota.

Disintermediation 69

Disintermediation Aggregator China API 69

ConversionXL

AUGUST 31, 2017

Most importantly, you’ll be able to continuously A/B test and optimize across platforms (desktop, mobile web, apps). Most impressively, Maxymiser automatically builds a customer profile that aggregates data on historic and in-session behaviors and visitor attributes for each unique visitor to your page.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. Time Lag & Path Length: Pan-Session Ecommerce Analysis. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e.,

Analytics 60

Analytics Web eCommerce Metrics 60

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web. Take for example, an eCommerce company. You should be able to convert at least 5-15% of your audience. You must invest in technology.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Prologue: Visitors, (Visits) Sessions, Hits. Pretty cool, right?

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

JANUARY 12, 2015

And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. And the primary reason is that I want to stress the difference between web reporting and web analysis.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

NOVEMBER 3, 2016

When would you ever try to produce less sales in B2C eCommerce? There you want to look at things in clumps and aggregates. Web-based sale or phone call? Amazingly enough, most people in conversion have historically focused on getting the web form. Longer Sales Cycles and Micro-Conversions. What are you trying to sell?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

VC Cafe

OCTOBER 14, 2010

MySupermarket is currently operating in the UK only, as an ecommerce aggregator which creates channel for users to compare and buy FMCG products online from the leading supermarkets in Britian: Tesco, ASDA, Sainsbury’s and Ocado, an online channel on its own right, by letting users fill a virtual trolley or compile a printable shopping list.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. the web is so insanely fluid, 2.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The best practice I recommend in Web Analytics 2.0 Go to any report in Google Analytics and switch to a Goal tab or the Ecommerce tab.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Startup Professionals Musings

DECEMBER 26, 2013

in 2013, with aggregate proceeds of over $38 billion. I can remember when creating a web site for eCommerce could easily require a million dollar investment. Now you can create a web site for almost nothing - and be on your way with your latest invention or personal services.

IPO 273

IPO Entrepreneur Social Media Startup 273

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. All of the above is still kind of at an aggregate level.

Analytics 136

Analytics Metrics Search Aggregator 136

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Explore CRM trials.

Management 116

Management Customer Software Review Technical Review 116

klinger.io

JANUARY 17, 2014

Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. The Segmentation of web analytics. FYI the term accounting was coined by Eric Ries as innovation accounting covering more metrics than the typical product metrics, but the term kept sticky in normal web analytics as well.

Analytics 67

Analytics Metrics Startup Database 67

Austin Startup

JULY 5, 2017

This may increase transportation use in aggregate, but it will accelerate the percentage of trips made using electric rather than internal combustion engines. But instead, Bezos executed towards a much larger vision: to generate revenue on every ecommerce transaction on the Internet. Scale is everything.

Nevada 66

Nevada Global eCommerce Engineer 66

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Blog eCommerce Resources User Experience' Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

JUNE 9, 2019

The idea is that people look where they hover, and thus it shows how users read a web page. Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. People tend to browse image-based web pages horizontally. Image Source). Click Maps.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

APRIL 19, 2010

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?" My web analytics KPI is: Average Order Size. Manageable.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

The Equity Kicker

MAY 20, 2013

Arduino and other open source hardware platforms are reducing costs in the same way open source software reduced costs for web companies. It is still unclear how much capital these businesses will require or what the exit market will be like.

Open Source 102

Open Source Venture Capital Software Review Aggregator 102

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. Look up, memorize the steps to conversion.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 30, 2008

One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today. In aggregate trends can hide insights and hence "dirty" the data. Get the tribal knowledge, paste it in.

Analytics 68

Analytics Metrics Search Florida 68