Occam's Razor

JULY 18, 2011

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue – whatever business you are in. Blog eCommerce Resources User Experience' Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. You might improve user satisfaction metrics with a set of changes, but revenue per visitor goes down. User experience (usually) leads to greater conversions and revenue. Does it feel seamless and fun?

Conversion 103

Conversion Metrics Architecture Design 103

Occam's Razor

FEBRUARY 7, 2022

What does a robust experimentation program contain? Why do so many experimentation programs end in disappointing failure? My hope is that these reflections will inspire a stronger assessment of your company, culture, and people, which will, in turn, trigger corrective steps resulting in a regular, robust, remarkable testing program.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue—whatever business you are in. Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! It is more complex than the International Space Program. I love AAA. CMTB rocks!

Web 164

Web Design Marketing Security 164

www.pakman.com

SEPTEMBER 27, 2012

At that scale, you can reach billions of dollars in revenue. Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. But they do $50B in revenue. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

SEPTEMBER 29, 2009

I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. In this case our Yahoo! And so on and so forth.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. You can, and should, do better.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. If you have a lot of them, aggregate them up. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot. They will show affection towards you. Hello Josh.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. In case she/he does not have programming experience, hook them up with a technical person who has modest technical skills. What's the best way to aggregate to understand clearly how to improve?

Analytics 94

Analytics Web Non-Compete Metrics 94

mashable.com

SEPTEMBER 22, 2008

Invoice Journal – Free invoicing program. endeve – Issue invoices, manage clients and check revenues all in one place. clickbook – A free online booking and scheduling program. Conferences, Presentations & Meetings Expectnation – A conference program organizing software.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. Where is it? Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. In this case, I've done that by adding a filter to segment revenue to only show social value.

Analytics 145

Analytics Metrics API Web 145

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

Up and Running

DECEMBER 9, 2014

Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. Inaudible 00:27:51] leading indicator to help you know where your revenue will be over the coming weeks and months but you can actually apply the same concept on the cost side as well.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

OCTOBER 4, 2018

As Andrew Pearson of Intelligencia notes, “Without significant hardware investments, predictive analytics programs either weren’t possible or too slow to be useful.”. the number of purchases or revenue that will occur in the future. But few high schoolers have broad knowledge of good programs. customer churn. The results?

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131