Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. ⇓ Work. ?.

Analytics 67

Analytics Metrics Startup Database 67

Steve Blank

NOVEMBER 7, 2016

Team Aggregate DB, which is working on how the State Department can better gather and leverage information on informal leaders in foreign countries, was called on the carpet for failing to call on some high-level contacts provided by the professors that could potentially change their mission model.

Eritrea 257

Eritrea Lean Libya Silicon Valley 257

Steve Blank

NOVEMBER 7, 2016

Team Aggregate DB, which is working on how the State Department can better gather and leverage information on informal leaders in foreign countries, was called on the carpet for failing to call on some high-level contacts provided by the professors that could potentially change their mission model.

Eritrea 257

Eritrea Lean Libya Silicon Valley 257

ConversionXL

JUNE 21, 2015

It’s among the very best CRO events in the world, and of course in Europe. Mobile app optimization is an important SEO ingredient now – validate both desktop and mobile web crawling to maximize their effect. If you have a mobile app, let Google index it. Elite Camp is a 3-day traffic and (mainly) conversion event.

Email 48

Email SEO Campaign Agile 48

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MARCH 26, 2014

uninet|online|jazztel|easynet| clearwire|iinet|t-mobile| iunet|broadband|provider|. Did they use a laptop, a tablet or a mobile? Notice that bounce rate is significantly higher (and ecommerce conversion significantly lower) via tablet than desktop and mobile. You can now see 3 metrics called. (1) For VWO users.

Analytics 131

Analytics Conversion Metrics Europe 131