A Quick Primer on B2B Conversion Optimization
ConversionXL
NOVEMBER 3, 2016
For further reading on B2B goals and measurement, check out this article on better measuring lead generation. There you want to look at things in clumps and aggregates. Lead Types: How Much Info Should You Collect? There’s a saying in software development that applies to B2B lead gen: do you want it fast, good, or cheap?
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