Occam's Razor

AUGUST 22, 2011

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

View from Seed

JANUARY 8, 2015

My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Your primary CTA needs to ask readers to subscribe to the blog via email (and not RSS, by the way). Similarly, the value of a blog is how much work each post does for you in aggregate.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. "Social media campaigns" ( context ). All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 29, 2009

For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 128

Campaign Analytics Metrics Search 128