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The 4 Critical Challenges of Tech Startup PR

ReadWriteStart

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. Letting Social Media Do The Legwork.

PR 107
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV! 6: Closing Thoughts: Two Crazy Social Media Lessons. A push on Facebook was a part of that effort. Newspapers!

Metrics 165
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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. The idea was that websites (think news, blogs) could push out a regular “feed&# in an open, XML format that could be read by an RSS Reader otherwise known as a feed aggregator. Twitter resurfaces things and can drive old content viral. Look at Quora.

XML 349
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Small Business and the Death of Newspapers

crowdSPRING Blog

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. 200% right. Brand names matter (as do eyeballs).

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Maggie Kravchuk , Rubenstein, PR. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Tina Chan, Social Media Manager, GEECL.

Analytics 100
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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Your customer is growing up on social media. 90 Things I’ve Learned From Founding 4 Technology Companies.