Aggregator Naming PPC SEM 
Occam's Razor
AUGUST 22, 2011
Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hello, My Name is Avinash. Web Analytics Segmentation: Do Or Die, There Is No Try!
Occam's Razor
APRIL 6, 2009
The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). You have several options but first thing you can try is to simply type the name of your website and hit enter.
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