article thumbnail

Knowledge

Occam's Razor

Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Web Analytics Segmentation: Do Or Die, There Is No Try! Videos: Actionable Web Analytics Tips.

Analytics 124
article thumbnail

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

In addition to looking at just the aggregate levels (the row marked Total in below report) also look at each key phrase…… In this ClickTracks report notice that each key word / key phrase performs differently, and it also differs by search engine. 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.

Metrics 120
article thumbnail

Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. " :)) I get a list of 35,486.

Search 103