Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? How many through SEM? SEO is seldom “free.”. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Maximize for the portfolio. #3: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis.

Search 103

Search PPC Matching Analytics 103

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Portfolio. (3). Yet many B2B companies don’t have a clue. anecdotes. (13).

Software Review 48

Software Review North America Europe Metrics 48