Software By Rob

JANUARY 12, 2010

From the results fo the aggregate behaviours, real time videos and heatmaps you can mend any deficiencies and make it easier for visitors to your site to become buyers. #4 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo? . #3 Dan on 01.12.10 at 9:32 pm [.]

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. So PPC Hero looked at days to transaction for this segment: Image Source. Their metric was revenue: Image Source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand! SiteCatalyst.

Search 135

Search Analytics PPC Green 135

View from Seed

JANUARY 8, 2015

Similarly, the value of a blog is how much work each post does for you in aggregate. Show me a PPC campaign capable of doing that. Either way, the value of your blog is actually all of those posts working together in aggregate, especially in the longtail, not the head. Now that’s ROI! So what was happening?

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

MARCH 8, 2010

"Our pay-per-click (PPC) campaign is having a positive outcome, and we should reallocate funds to these nine keywords that show the most promise." " that for this KPI the analyst has segmented the data between organic and PPC. " So what? "Our " Okay. That's it. No more "so what?"

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

AUGUST 22, 2011

Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Web Analytics Segmentation: Do Or Die, There Is No Try! Analyze This: 5 Rules For Awesome Impromptu Web Analysis.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Never Compare Apples to Watermelons. I also like that the analyst is showing a six month trend.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

The Startup Magazine

APRIL 25, 2021

Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. For maw firms, aggregator websites like Find Law, All Law, and Lawyers Inventory are important when it comes to maintaining a presence.

SEO 123

SEO Social Media Search Audience 123

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You don't have to do attribution analysis for all your conversions in aggregate. It is not possible to force people down that path! But show the actual report. You do too.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

JULY 7, 2020

commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) Outsourcing brings another added benefit – you’ll be able to tap into their discounted shipping rates since they aggregate freight among many different customers. Marketing costs are not included in this estimate. You’ve already created a sales forecast.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

AUGUST 14, 2019

As their PPC agency, we had to justify this dip. Sometimes you have to re-aggregate metrics in your formulas when creating custom fields that involve two metrics from different data sources to get them to work for date ranges any longer than one day. We produced this graph for one of our clients.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 6, 2007

In addition to looking at just the aggregate levels (the row marked Total in below report) also look at each key phrase…… In this ClickTracks report notice that each key word / key phrase performs differently, and it also differs by search engine. 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. If I choose Medium and High ("bring it on!"

Search 103

Search PPC Matching Analytics 103

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

MAY 27, 2020

Another great example of linkable assets are pages that aggregate industry stats, like this one. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Growth Design does an amazing job at this. They’ve taken case studies to the next level with their interactive comic book format.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If we make real-time decisions, let's get real time data.

Metrics 166

Metrics Marketing Search SEO 166