Aggregator PR Revenue Viral 
Both Sides of the Table
APRIL 4, 2011
Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue Metrics. I like to think of revenue drivers.
Occam's Razor
SEPTEMBER 24, 2012
A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. But not, ever, in aggregate.]. from those clicks. Too strong?
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Cracking the Code
MARCH 12, 2010
Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. ► 10/04 - 10/11. (2).
Cracking the Code
JANUARY 28, 2008
Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.
ConversionXL
SEPTEMBER 10, 2019
Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Growth teams have limited revenue potential.
betashop.com
OCTOBER 8, 2012
It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. My rule is that conferences are to be avoided unless it’s purely for PR purposes or if you’re in sales. .
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
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