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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If so, make sure you can track which leads come from this. Measuring viral adoption is obviously important.

Metrics 346
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Starcount.com: Charting The Stars In Social Media

YoungUpstarts

My PR minder ushers me into the cavernous hotel suite in one of Singapore’s newest hotels, the Marina Bay Sands Hotel. Social media measurement tools are a dime to a dozen, but Starcount also renders and lists results as a form of popularity charts – think Billboard for social media celebrities. .

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Advances in machine learning, specifically natural language processing, have made generating these baseline, aggregate datasets possible, at scale, with high accuracy. Relationship Science makes it easier to understand and map social networks into potential limited partners. 9) Time, market, and exit investment.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. Aggregate impact on your Facebook brand page?

Metrics 165
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Small Business and the Death of Newspapers

crowdSPRING Blog

There is a place for the wide open faucet of information that Twitter can supply, and there are times when the traditional outlets can not compete, For instance, in the case of breaking, fast-evolving events such as the Arab Spring uprisings the best place to get instant factoids is via the person-on-the-street accounts aggregated via hashtag.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Maggie Kravchuk , Rubenstein, PR. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Tina Chan, Social Media Manager, GEECL.

Analytics 100
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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community. If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. Pivot to the One Thing at the intersection of those 3 truths.?? Fab Culture.