Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Venture Chronicles

APRIL 20, 2014

When I took over the team in the 4th quarter of last year I made a couple of quick changes, most significantly breaking up the demand gen team into distinctive task teams focused on net new customers, base expansion, and retention outcomes.

B2B 45

B2B Marketing SEM Bandwidth 45

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124