View from Seed

FEBRUARY 27, 2019

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149

Analytics Hiring SQL Forecast 149

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. Lean-driven (hypothesis testing/business model/customer development/agile engineering). experiential.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Startup Lessons Learned

OCTOBER 4, 2008

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. Just like cars with a great engine but no wheels. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Lessons Learned

NOVEMBER 7, 2008

Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Expo SF (May.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) ——————– Engineering 245.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. This is an incredible skill, one that most engineers overlook. Because they have no presence in the market, they have to find distribution channels to bring in customers. Go on an agile diet quickly. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JUNE 5, 2009

I think this idea is particularly appealing to those of us from an engineering background. She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. So far, so good. June 8, 2009 1:16 AM Colin said.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. First, they have to be publicly accessible for users and search engines. Quora Spaces. Twitter moments.

SEO 159

SEO Framework SCRUM Search 159

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? Channel is changed to Deployment. Distribution Channel changes to Deployment. In the commercial world we ask, “What type of distribution channel (direct sales, app store, system integrator, etc.)

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

MARCH 11, 2010

One of the classes I teach in the engineering school at Stanford is E145: the Fundamentals of Technology Entrepreneurship , an introduction to building a scalable startup. Metrics That Matter (Business Model Metrics). Did they describe distribution channel and assign channel costs? Customer Discovery.

Intellectual Property 226

Intellectual Property Business Model Customer Development Distribution 226

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time. Expo SF (May.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers. Leveraged distribution channels. Expo SF (May.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

JANUARY 18, 2010

My transition to Continuous Deployment Prior to adopting continuous deployment, I used to release software on a weekly schedule (come rain or shine) which I viewed as pretty agile, disciplined, and aggressive. The release process took at least half a day and sometimes the whole day. I am not advocating adding no features at all. Expo SF (May.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

JANUARY 19, 2009

This is another sub-optimization caused by incentivizing the wrong metric. Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. This can be especially challenging for HR professionals who measure their success based on the number of jobs they fill. Expo SF (May.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

www.ere.net

JULY 15, 2012

Step #3 — Knowing where your target “hangs out” — having defined your target and their decision criteria, the next step aims at identifying where you are most likely to find the target talent, including what communication channels would be effective for recruitment messages. Browse Articles by Tag. advertising.

Hiring 57

Hiring Metrics Search Widget 57

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Assign content & channels for each experience. Identify your channels. Culture of Innovation. Continuous Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

AUGUST 4, 2020

You do CX a disservice if you focus only on metrics like NPS. waterfall, agile , etc.)? Tech/Engineering team. What’s the roadmap for engineering (customer-facing initiatives and back office)? waterfall, agile, etc.)? Align team goals and metrics with CX behaviors and outcomes. Customer-facing teams.

SQL 117

SQL Software Review Agile Metrics 117

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Noah says, “Agile is what most software companies use. This way, you can see which marketing channel gives you the most value.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 31, 2009

As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Expo SF (May.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 19, 2009

In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them. Why vanity metrics are dangerous ► November (1) ► October (7) ▼ September (9) Entrepreneurial Thought Leaders (and a request for. Expo SF (May.

San Francisco 150

San Francisco Founder DC Washington 150

Startup Lessons Learned

JANUARY 11, 2009

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. Expo SF (May.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? once it launches. Expo SF (May.

San Francisco 92

San Francisco DC Washington Lean 92

Steve Blank

OCTOBER 24, 2017

A CEO brought in from a large company came with all the big company accoutrements – org charts, HR departments with formal processes and procedure handbooks, formal waterfall engineering methodology, sales compensation plans, etc. — all great things when you are executing and scaling a known business model. The founders.

Founder 245

Founder Technical Review CTO Hire IPO 245

Startup Lessons Learned

JULY 31, 2009

Know someone whod make a great engineer at a startup? Maybe location-specific "channels"? I'm finding many people coming to me with jobs, not to offer to me necessarily, but to say, "hey do you know any good designer/engineer/product person looking for a new opportunity?" Does this scale in any way?

San Francisco 68

San Francisco Lean Startup Continuous Deployment 68

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Know what the success metrics are for the launch. Dont scale. Dont marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

JUNE 26, 2017

Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. Sujan Patel : Content As A Growth Engine. Implement Agile ! More than 10,000 conversions as well as multi-channel distribution: Yes! Don’t be blind with one metric. What’s your core value? Optimize for that.

Analytics 85

Analytics Sweden Metrics Estonia 85

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Don't fall for the FUD. success measures.

Analytics 118

Analytics Web Metrics Channel 118