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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. You might as well bring your lucky rabbits foot to the VC meeting. Just as a refresher.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

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Why Founders Should Know How to Code

Steve Blank

While he correctly understood how to frame his hypotheses with a business model canvas, and he was doing a good job in customer development – the third component of Lean is using Agile Development to rapidly and iteratively build incrementally better versions of the product – in the form of minimal viable products (MVP’s).

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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone.

Lean 254
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Innovation, Change and the Rest of Your Life

Steve Blank

We’re standing 15 air miles away from the epicenter of technology innovation. I’ve been asked to talk today about the future of Innovation – typically that involves giving you a list of hot technologies to pay attention to – technologies like machine learning. In fact, it’s not about any specific new technologies.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. This post is part one.

Lean 304
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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Filed under: Big Companies versus Startups: Durant versus Sloan , Customer Development , Science and Industrial Policy. Fast forward to today.

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