Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible. Technology?

Vertical 123

Vertical Silicon Valley RSS Marketing 123

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 263

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Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) ———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. .

Silicon Valley 129

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Steve Blank

APRIL 30, 2009

Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 20, 2009

The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. How did Silicon Valley start?

Silicon Valley 279

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Steve Blank

JUNE 29, 2009

My first job in Silicon Valley: I was hired as a lab technician at ESL to support the training department. It makes you appreciate that the Silicon Valley technology-centric culture-bubble has little to do with the majority of Americans.) You’re Hired, You’re Fired. Driving across the U.S. I was stunned.

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Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 203

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities.

Customer Development 220

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Steve Blank

SEPTEMBER 17, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. As a result different market types modify what you do in in each step of Customer Development.

Customer Development 246

Customer Development Developer Customer Silicon Valley 246

Steve Blank

JULY 1, 2009

Filed under: Secret History of Silicon Valley « Agile Opportunism – Entrepreneurial DNA Rocket Science 2: Drinking the Kool-Aid » 2 Responses Ben , on July 1, 2009 at 2:31 pm Said: Great post Steve. Steve Blanks 30 years of Silicon Valley startup advice. Order Here. Now In Print!

Silicon Valley 136

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Steve Blank

MARCH 28, 2009

Getting B-52s through the Soviet Air Defense System Posted on March 29, 2009 by steveblank This is post II of how I came to write “ The Secret History of Silicon Valley “ 1974. Reply Palantir Technologies » The Secret History of Silicon Valley , on April 16, 2009 at 3:03 am Said: [.] Order Here.

Silicon Valley 202

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Steve Blank

JUNE 22, 2009

The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 However, no markets last forever. Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 169

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Steve Blank

APRIL 2, 2009

It would have been easy for marketing to skip all of this and just write a set of benchmarks that made us look good. I teach teams various Agile techniques, and occasionally get told some particular trick is cheating. Steve Blanks 30 years of Silicon Valley startup advice. Reply Leave a Reply Click here to cancel reply.

Silicon Valley 124

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Steve Blank

NOVEMBER 5, 2009

Do they believe you have a big enough vision and market. Tons of advice is available on how to pitch , present and market your company. If you’re following Customer Development you are now raising money because even with this first rev of the product you think you’ve found product/market fit and you want to scale.

Customer Development 264

Customer Development Developer Customer Silicon Valley 264

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 250

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Steve Blank

MAY 13, 2009

From steveblank.com: Part of marketing is the ability to communicate a message to thousands of people and convince them [.] Gravity Will be Turned Off Part of marketing is the ability to communicate a message to thousands of people and convince them to believe your [.] [.] Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 215

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Steve Blank

MAY 15, 2009

And even better, marketing got to design the graphics for the lobby and hallway (bright and colorful neon) to better represent the color graphics business we were in. While our competitors furiously worked on regaining market share, we were arguing about whether the carpets should be wool or nylon. I was great at “office wars.”)

Silicon Valley 212

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Steve Blank

NOVEMBER 12, 2009

Their presentation looked like this: Market/Opportunity Lessons Learned Slide 1 Lessons Learned Slide 2 Lessons Learned Slide 3 Why We’re Here Telling the Cafepress Customer Discovery and Customer Validation story allowed Fred and Maheesh to take the VC’s on their journey year by year. First, build something you think people want.

Venture Capital 216

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Steve Blank

MAY 18, 2009

We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. I coach agile teams for a living, and I do most of my work with start-ups. Steve Blanks 30 years of Silicon Valley startup advice.

Founder 302

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Steve Blank

AUGUST 10, 2009

Funded by military contracts, these 1950′s microwave tube startups would help build Silicon Valley’s entrepreneurial culture and environment. Johnson the head of Hughes Aircraft microwave tube department) to market advanced TWTs to the military. Why Electronics Intelligence?

Silicon Valley 158

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Steve Blank

AUGUST 6, 2009

Funded by military contracts these 1950′s startups would help build Silicon Valley’s entrepreneurial culture and environment. Air Force also needed improvements in frequency agility to protect its cold war bombers. Frequency agility can be best described by what happened over Germany in WWII.

Silicon Valley 147

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Steve Blank

APRIL 7, 2009

You don’t get grades for having resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. Steve Blanks 30 years of Silicon Valley startup advice. There’s a big difference between being an employee at a great technology company and having the guts to start one. You just get successful. Order Here.

Silicon Valley 329

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Steve Blank

MAY 4, 2009

At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. It became clear to me that the mission of marketing in most companies has to be to support sales.

Silicon Valley 127

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Steve Blank

OCTOBER 12, 2009

What Markets? My job was to figure out what markets Ardent should target, who were the key customers in these markets and what applications these customers had to have. The one thing I did know is that we were probably going to be running some of the same applications as the market leader Cray. It was Volume 7 issue 2.

Silicon Valley 151

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Steve Blank

APRIL 15, 2009

The reality is that independent electric vehicle startups will win over time (closer to the customer, more agile, etc.) The Chinese auto market currently treats all other cars as an open platform to build off of anyway (without paying any royalties). Steve Blanks 30 years of Silicon Valley startup advice. Order Here.

Silicon Valley 120

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steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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