Both Sides of the Table

MAY 7, 2013

This is classic “Innovator’s Dilemma” market conditions. Hollywood vs. Silicon Valley and Who Will Win. Los Angeles Tech Market Analysis' The future of the Internet is video. Production costs have fallen more than 90%. Distribution costs have, too. The Future of the Digital Living Room.

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Steve Blank

MARCH 19, 2009

Why they were looking to me to run marketing wasn’t clear. The company was the laughing stock of the Mac market. The two other players in the add-on graphics business, Radius and RasterOps, had a combined 90% market share. The assets were a series of products already developed and on the market or in the development pipeline.

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Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.

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Steve Blank

DECEMBER 7, 2009

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. Are These Your Slides?

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Steve Blank

JULY 7, 2009

Steve Blanks 30 years of Silicon Valley startup advice. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. Order Here.

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Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

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Steve Blank

APRIL 10, 2009

Steve Blanks 30 years of Silicon Valley startup advice. The search for a profitable and scalable business model might require a startup [.] Reply Leave a Reply Click here to cancel reply. Order Here. To Order Outside of the U.S. Now In Print! Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

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The Equity Kicker

MAY 9, 2016

The bit I liked the most described the role of Stanford in getting Silicon Valley going in the late 1950s. Silicon Valley started in the small district of Palo Alto and the emergence of Tech City here in East London has been similarly important. We focus on ecommerce and marketplaces.

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Both Sides of the Table

JANUARY 6, 2014

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how to market our products and company. So our board meetings consisted of discussion about.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

Steve Blank

NOVEMBER 16, 2009

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.

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Steve Blank

JUNE 11, 2009

Steve Blanks 30 years of Silicon Valley startup advice. But make sure it fits who you are. a comment » Yet another brilliant post from Steve Blank, this time about what it takes to found, co-found, or work in a startup at various stages of [.] Reply Leave a Reply Click here to cancel reply. Order Here. Now In Print!

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Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. what Market Type is your startup? The next thing you need to do is match your sales team with your market type.

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Steve Blank

APRIL 6, 2009

Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL. But part of his life that that doesn’t even merit a Wikipedia entry is that Bill Perry used Silicon Valley to help end the cold war.

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Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. Since my class was using the Customer Development text, I updated this diagram on to reflect in which markets the process was appropriate.

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Vertical Silicon Valley Marketing RSS 128

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible. Technology?

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Vertical Silicon Valley RSS Marketing 122

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Customer Development Developer Customer Silicon Valley 238

Steve Blank

OCTOBER 5, 2009

It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” It would be the company where I actually earned the title.

North Carolina 125

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Steve Blank

NOVEMBER 26, 2009

So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. After more customer interviews, we have shifted our market type hypothesis to- entering an existant market. Steve Blanks 30 years of Silicon Valley startup advice. Order Here. Now In Print!

Silicon Valley 137

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Steve Blank

JULY 9, 2009

I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners. There couldn’t have been a worse choice for CEO in Silicon Valley. I was in the entertainment business.

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Silicon Valley RSS California Video 139

Steve Blank

AUGUST 13, 2009

Reply 5th Anti-Lean Startup Archetype – We Already Do It | Market By Numbers , on September 26, 2009 at 11:08 pm Said: [.] Steve Blanks 30 years of Silicon Valley startup advice. Steve Blank on entrepreneurship and startups Written by Chris F. met one of each in the last week. Order Here. To Order Outside of the U.S.

Silicon Valley 179

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Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Modern Corporation Marketing. auto market. car market. General Motors had 20%.

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Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money. Order Here. Now In Print!

Silicon Valley 125

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Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. Steve Blanks 30 years of Silicon Valley startup advice. But at times it’s why entrepreneurs can sink their own companies.

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Customer Silicon Valley RSS California 195

Steve Blank

SEPTEMBER 14, 2009

To do this they have to accomplish five things; 1) get deal flow – via networking and legwork, they identify likely industries, companies and teams with the potential for rapid growth (less than 10 years), 2) evaluate those companies and teams on the basis of technology, market opportunity, and team.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Steve Blank

AUGUST 3, 2009

If you read only one previous post, read this one (or this one.) ————- The Birth of Entrepreneurship in The Hot Cold War Silicon Valley entrepreneurship was born in the middle of a secret war with the Soviet Union. Microwave Valley was about to take off. military, the CIA and the National Security Agency.

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The Next Web

JANUARY 23, 2014

She previously served as the Chief Product Officer and Chief Marketing Officer at Smule , where she remains an advisor to the Board of Directors. Marketing is often treated as a bad word in Silicon Valley. But the truth is that many of the best products are created by marketing geniuses.

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Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Market Type But most startups aren’t in existing markets. Your board nods sagely at your target customer list.

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Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

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Haystack

DECEMBER 29, 2018

And as more economies worldwide seek to shift their investment strategies offshore and seek out technology, hubs like Silicon Valley and Shanghai, among others, have reaped the benefits. Hundreds of new micro funds somehow keep getting into the market. More and more angels will be minted as the 2019 IPO class emerges.

Technical Review 165

Technical Review Venture Capital Russia China 165

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Over the years marketers have found that using numbers to compare yourself to other products works well. Now as VP of Marketing, I could have sat back and let my PR agency handle the press.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

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Venture Capital Private Equity Silicon Valley Differentiation 60

David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

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Venture Capital Private Equity Silicon Valley Differentiation 60

ReadWriteStart

NOVEMBER 3, 2011

Today James Hickey from San Diego, California, pitched Parallel6 , a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients' mobile and social marketing needs. She is a Silicon Valley entrepreneur and strategy consultant.

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Steve Blank

MARCH 20, 2009

Our first question was, did the total number of customers that had already bought products from our competitors and us represent a saturated market or the tip of the iceberg? In other words what was the Total Available Market (TAM) and how much of the market had been already served? First, I presented what I had learned.

Silicon Valley 134

Silicon Valley Customer RSS Philippines 134

Steve Blank

MAY 11, 2009

This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. That’s every marketeers excuse for putting their kids in an ad.) Marketing knew who the Spigot customers were; we had all the registration cards and all the data. It was fun watching it happen.

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ReadWriteStart

JUNE 23, 2011

My advice was to keep doing the SharePoint solution development and consulting work the company does today and develop the store project as a side effort until the market is ready. He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning.

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Spain Entrepreneur India San Francisco 115

The Startup Magazine

JUNE 1, 2023

By Daniel Sokolovksy, Co-Founder and CEO, WARP and Troy Lester, Co-Founder and CRO, WARP The dissolution of Silicon Valley Bank (SVB) was more than just a bank collapse, it was a reality check for both startups and the VCs that fund them. As CRO, Lester is responsible for sales, client success and marketing at WARP.

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