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Want to Know a Secret? Your Customers Do.

ConversionXL

Deprived of source material, journalists wrote articles about articles. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. But few could wait to learn more.

Customer 108
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The algorithm analyzes data from your browsing history—the sites you visit and the content of those sites. Google and Facebook have been employing similar mechanisms in their bidding algorithms with great success,” says Amanda Evans, President of Closed Loop , “so there is no reason why FLoC won’t work from a performance perspective.

Caching 140
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Want to Know a Secret? Your Customers Do.

ConversionXL

Deprived of source material, journalists wrote articles about articles. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. But few could wait to learn more.

Customer 101
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. Neal again: “The social media algorithms will always favor people. However, the rules of engagement are changing. Brands have to work harder and smarter to earn it. Image Source ).

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Differentiate yourself. Not knowing your value proposition.

Marketing 109
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Here’s a good article to read if you’re looking to brush up on such a framework. We’ve had a few articles on AI and its implications for optimization, and of course, journalists are breathlessly pumping out articles on the effects AI will have on the future of work and society. AI and automatic optimization.

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them.

Campaign 109