Algorithm B2B Campaign eCommerce 
ConversionXL
JUNE 8, 2017
Algorithmic segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Algorithmic segments. Acquisition segments. Contextual segments. Behavioral segments. Historical segments.
ConversionXL
DECEMBER 16, 2020
Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). Seasonality and other marketing campaigns will affect your results. You’ll also get three free credits when you sign up. UserZoom GO.
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ConversionXL
AUGUST 10, 2021
When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. And in turn, engage with their platform on highly competitive ecommerce shopping days. One B2B brand that does this well is social media scheduling platform Later. But don’t go overboard.
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!).
Women Entrepreneurs Can
JULY 14, 2021
For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies. If enough people do this, the algorithm will “punish” you by pushing your video down the rankings, and promoting more relevant videos.
ConversionXL
MARCH 3, 2021
Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.
Occam's Razor
AUGUST 12, 2013
And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.
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