ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. But don’t go overboard.

Metrics 152

Metrics Audience Curation Algorithm 152

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Women Entrepreneurs Can

JULY 14, 2021

For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies. If enough people do this, the algorithm will “punish” you by pushing your video down the rankings, and promoting more relevant videos.

Social Media 52

Social Media Small Business Media Marketing 52

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. Many eCommerce sites and businesses (e.g.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

FEBRUARY 3, 2014

It is a content platform (unlike any other site in the world where you can build audiences you can own and engage them purely by the value of your content rather than some algorithm restricting reach – you suck, you lose and you don't suck, you win, that's YouTube!). I'm not a fan of compound metrics.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And VS can accomplish this without the worlds most crazy-freaky predictive algorithms of Earth and alien juice from Mars. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. Take any metric you want. Pick any metric you want.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

AUGUST 12, 2013

The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 13, 2016

In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here. This the most common KPI for an eCommerce shop. For example, optimizing product recommendations on the product page (design, placement, algorithm) does not necessarily lead to people buying anything at all.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Index Value Metric. See how it looks. Go to the product pages. Go to the donation pages. Go to the add to cart page.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MARCH 3, 2021

Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit Rate: This metric represents the rate at which people leave your website on specific pages. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Social Media 162

Social Media Media Artificial Inteligence Channel 162