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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

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3 Ways Technology Is Changing Small Business Lending

YoungUpstarts

These include making deposits, transferring funds, paying bills and managing stock portfolios. Today’s alternative lenders use sophisticated data-driven algorithms to assess borrowers’ creditworthiness and provide instant credit decisions. Small Business Loan Overview.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. The number is computed based on a ML algorithm that has learned from deep analysis of your user behavior and conversion data. The metrics span digital, television, retail stores, billboards, and any other presence of a brand you can think of.

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[Review] Twitter Is Not A Strategy

YoungUpstarts

Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. Strong Brands Still Matter.

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

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Entrepreneurs Bring Propriety Software to Influencer Marketing

Hearpreneur

This combination allows us to streamline our process and execute influencer marketing campaigns at scale. We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Take Tesla.

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