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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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3 Ways Technology Is Changing Small Business Lending

YoungUpstarts

These include making deposits, transferring funds, paying bills and managing stock portfolios. Today’s alternative lenders use sophisticated data-driven algorithms to assess borrowers’ creditworthiness and provide instant credit decisions. Small Business Loan Overview. How it Works.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. And to top it all off, Snap isn’t offering voting rights to public market investors, which should discount the stock price further. Google also likely has the best computer vision experts, datasets, and algorithms on the planet.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149
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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . Rather than opt for stock imagery, Lemonade uses illustrations on its landing pages. Platform and channel fit. Platform and channel fit. Then work out how they interact with the platform or channel.

Campaign 109