Transformify
MAY 28, 2018
The machine learning engineers are in high demand, the investors are ready to pay a premium if advanced machine learning algorithms have been deployed, and entire industries are in fear of being disrupted and jobs being cut. After all, what a recruiter has to do with algorithms and how can they change the recruitment process?
ConversionXL
SEPTEMBER 17, 2019
Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. The main differences are: The algorithm. Fixel has a set price based on website traffic; Criteo has a CPA model where you set a target CPA, and they “earn” the margin.
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Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Google’s algorithm, leveraging ML and Computer Vision, is already on-par with Ophthalmologists in being able to detect Diabetic Eye Disease. Right message for the right person. 415 million (!)
ConversionXL
NOVEMBER 28, 2018
The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC. Google has made rapid improvements to their automated bidding strategies, like Max Conversions and Target CPA. If your experiment wins, you can convert it to the main campaign without losing algorithmic learnings.
Up and Running
MAY 2, 2017
For starters, audits are usually either selected randomly or by a computer-based algorithm that looks for anomalies. The IRS uses a computer algorithm to flag returns for auditing. In addition, you as a taxpayer have many well-documented rights. Using an accountant increases the odds you’ll be audited.
searchengineland.com
MAY 30, 2012
Peeking Into the World Of Googles Algorithm Changes With Google Search Quality Head Amit Singhal Google Launches Knowledge Graph To Provide Answers, Not Just Links. Goodbye Google+ People & Pages, Hello Knowledge Graph Box Who Has Search Engine Marketers Backs? See More Features. See More Features. See More Columns.
Occam's Razor
AUGUST 12, 2013
Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. You do too. #3.
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