SoCal CTO

MAY 21, 2012

Evolving Role of Social Networks for Startups In this talk, Tony traces the evolution of how startups have leveraged social networks and social media as part of their solutions over the past ten years. In this talk, Tony looks at where and how matching algorithms can be applied to give significant value to startups.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. The rarest of the rarest of the rare who are on social media. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality.

Analytics 96

Analytics Viral Web Mobile 96

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

YoungUpstarts

JUNE 4, 2020

Granted in today’s era, it is simple to create a message or make a video and send it through various social media platforms. If it is something that would excite your followers, then the information can go viral within a very short time span. But, does this mean that press release is irrelevant today? Grabbing Attention.

Social Media 207

Social Media Public Relations SEO Aggregator 207

ConversionXL

NOVEMBER 25, 2020

To understand the YouTube Algorithm, you need to understand YouTube’s strategy. Many creators over the years have complained about how their channels have fallen or stopped growing because of algorithmic changes, but the reality is that you’re in control with how you adapt to those changes. Your organic YouTube strategy.

Channel 129

Channel Metrics Algorithm Video 129

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Small Business 104

Small Business Technical Review Social Media Software Review 104

View from Seed

AUGUST 30, 2016

Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?”

Social Media 185

Social Media B2B North America Media 185

ReadWriteStart

JANUARY 24, 2021

You must also remember that customers can interact with you if you are posting articles online, writing in your blog, or using social media. Social media is one place where people often share ideas and meet new partners. When you are on social media, you can engage in witty banter with other businesses.

PR 180

PR SEO Marketing Social Media 180

ConversionXL

MARCH 31, 2021

The more shares a piece of content gets, the higher the chance of it ‘going viral. 45 percent of US adults shared an opinion piece they agreed with on social media. It’s often difficult to measure the true ROI from social shares directly. Social media is subject to changes in algorithms, updates and features.

SEO 163

SEO Metrics Social Media Audience 163

Hunter Walker

JANUARY 15, 2021

Paired with the social media platform algorithms, which in themselves reward frequency and engagement, this combination saps joy and agency from the creative process and burns out the creators. Having to perform 24/7 comes with costs, and that’s only dealing with fans let alone the trolls.

Viral 147

Viral Algorithm Community Social Media 147

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

Austin Startup

NOVEMBER 30, 2017

But instead of being glued to my television or listening to the radio in my vehicle (because who has a radio in their home in 2017), I learned about these storms via social media. Well before Hurricane Harvey was a proper noun, I was asked to teach a social media class at The Black Burdell ’s #BSOE conference in Atlanta, Georgia.

Social Media 48

Social Media Puerto Rico Media Houston 48

Start Up Blog

AUGUST 11, 2022

As for the algorithms, well, they perpetuate that further. This week my kids and I made some hilarious videos which I’m sure would go viral on TikTok – but they’re off topic, so I resisted the temptation to post them. In this era, we can see exactly how many people are paying attention to something. Know your Metric.

Viral 62

Viral Metrics Algorithm Video 62

ConversionXL

AUGUST 10, 2021

When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. One B2B brand that does this well is social media scheduling platform Later. Keep your brand messaging consistent. Use your customer journey map to inform your strategy. But don’t go overboard.

Metrics 152

Metrics Audience Curation Algorithm 152

ReadWriteStart

APRIL 19, 2012

If you're looking for a warm, heart-rending story for today, look no further than how Caine Monroy became the latest YouTube viral sensation, with more than 2.4 Plenty of media outlets have given Caine coverage, including today's New York Times and dozens of TV stations. million views and counting since it was posted last week.

Internet 167

Internet Los Angeles Flash Viral 167

crowdSPRING Blog

AUGUST 20, 2017

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. Don’t try too hard to “go viral” and above all, obey the law. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Run a sale or create discount coupons. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. Don’t try too hard to “go viral” and above all, obey the law. There are many ways to network: send someone an email, make a phone call, engage on social media, etc. Run a sale or create discount coupons. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

Hunter Walker

FEBRUARY 4, 2014

Yet the Strand is still strong, adapting with their customers and utilizing social media to connect with their community. It went viral – almost 2,000 RT’s and likes. How has this shaped your social media strategy? Social media is a bridge, to start a conversation and follow up on one.

Technology 108

Technology Monaco Social Media Curation 108

YoungUpstarts

NOVEMBER 21, 2016

You can share your site on all your social networks. You can have your staff share your site on various social media platforms. But your organization doesn’t have enough in personal relationships to create a viral following in the beginning. A good place to start for mobile optimization is with using a responsive theme.

SEO 100

SEO Marketing Startup Mobile 100

ConversionXL

MAY 27, 2022

Clicks and conversions are typical KPIs for paid media. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy. Cognism previously operated a leads-based paid media model. Obsessing over going viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Early Growth Financial Services

OCTOBER 21, 2014

There’s a lot of research out there about algorithms, what content gets shared the most, and what goes viral. Pay attention to your social media accounts and make sure you are sharing the content of others and building relationships. Here are some basic steps anyone wanting to create content should take.

Viral 47

Viral Algorithm Social Media Sales 47

Startup Lessons Learned

JULY 6, 2020

Eric Ries : That's a remarkable use of social media. Eric Ries : I got to tell you, I have seen so many examples of that kind of thing, where these technologies that we took for granted before or even derided as not especially socially useful, have enabled people to collaborate in unprecedented ways and unprecedented speed.

Artificial Inteligence 60

Artificial Inteligence Open Source Cofounder Design 60

ConversionXL

NOVEMBER 28, 2022

What makes TikTok Ads different from other social media advertising platforms? TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. What makes TikTok Ads different from other social media advertising platforms?

Customer 102

Customer Viral Audience Campaign 102

YoungUpstarts

MAY 15, 2016

Whether you are conscious of it or not, these behaviors tell social media algorithms that this is the content you really want to see. As such, leading platforms continue to promote the most viral content dictated by your digital social circle. But many are working to change this.

Social Media 100

Social Media Media Social Network Algorithm 100

ConversionXL

OCTOBER 14, 2021

They were in front of 300 million people per day at their peak, and that’s not accounting for other visibility avenues like media coverage and meme culture. And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics. In short, their visibility skyrocketed.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

MARCH 29, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. about how these algorithms that are supposed to keep us, us online for longer create hate. With social media. Listen to creative elements wherever you get your podcasts. (00:52): We just see more girls doing it with games.

Technical Review 79

Technical Review Technology China Business Model 79

Duct Tape Marketing

JANUARY 9, 2020

John Jantsch: Well, and I think sometimes people hear that breaking through and crashing through and all that means is, turn up the volume, do something more viral, forget about the fact that it has any value to the brand, you’ve just got to get noticed. I always talk about the idea that virality. Tim Staples: Yeah, we are.

Viral 42

Viral Lean Audience Video 42

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), In the Build stage we use YouTube as an media platform. #4. Tap into YouTube Community / Media Platform. Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

The Next Web

AUGUST 19, 2013

Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.

Belarus 137

Belarus Viral Channel Startup 137

The Startup Magazine

MARCH 28, 2021

Also, Google’s algorithms now prefer bumping up mobile-friendly websites to the top. You can also run competitions on social media, email, or both for increased website activity. Sharability adds to the potential of your content going viral. Do not make the mistake of creating a non-responsive design.

SEO 177

SEO Social Media Search Campaign 177

The Next Web

OCTOBER 20, 2013

A/B testing on social is arguably very hard, in fact easily one of the biggest social media mistake s. First Tweet: Second Tweet: The second Tweet clearly performed better as we found out through our social analytics and Buffer’s algorithm also identified it as a top Tweet. social media.

Viral 166

Viral Social Network Social Media Algorithm 166

mashable.com

JULY 4, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! What Google’s Penguin Algorithm Means for Your Business. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

A Smart Bear: Startups and Marketing for Geeks

JULY 7, 2016

This probably means capitalizing on the unique experience or abilities of the founding team, choose trade-offs in things like language/framework, algorithms, UX design , and delivery platform that the team is particularly adept in and thus can create quickly and with low risk. Social Media makes group-games viral.

San Francisco 170

San Francisco Startup Framework Azure 170

ConversionXL

SEPTEMBER 30, 2019

It’s why Chubbies includes their belief statements on their site: And why Holstee ’s corporate manifesto went viral: Actually, it’s why most things go viral within certain segments: "I don't use a mouse in Excel." How you apply your segments to email, paid ads, social media, your site, your in-product experience, etc.,

Audience 125

Audience Artificial Inteligence North America Iowa 125

ConversionXL

AUGUST 16, 2016

Facebook’s news feed algorithm loves native videos. While a teaser for a product video isn’t very likely to go viral, it is easy to make (if you have an existing product video or footage) and can send a worthy amount of traffic to your website. Social media is one of the best way to retain customers and/or fans of your brand.

Video 48

Video Metadata Social Media Hosting 48

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. And if you work with design and communications in the right way, that would be the best kind of marketing, without buying media.

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Campaign Marketing Design Differentiation 134