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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

So they update their algorithms religiously to try to do that. Well, as Google’s algorithms have advanced, the two end up being quite the same. Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You know all about vanity metrics , and how you shouldn’t be obsessed with them.

SEO 48
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A/B testing alternatives for low-traffic websites

ConversionXL

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). Amazon’s algorithm needs to solve a far narrow range of user problems and gets to use far more data to do it.

SEO 113
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Define your target metrics.

Analytics 127
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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? As for bandit algorithms, you can almost think of them as A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s).

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 161