ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

FEBRUARY 19, 2016

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You know all about vanity metrics , and how you shouldn’t be obsessed with them. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. When Product Reviews Hurt Conversions.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. To review, having the AdWords platform automatically find retargeting opportunities that are closest to your ROAS goals is brilliant. Image Source.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that have positively reviewed us on at least one third-party site. You segment users by the month they signed up and their zip code. Will this cohort help me improve that metric?”. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). Google once allowed webmasters to dump a laundry list of (supposedly) relevant phrases into the source code, hidden from users. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JANUARY 7, 2007

In the past I have recommended Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing tags, see the website for all the features, so all around a good piece of software to have. Another cool benefit is that the async code collects more data, more accurately.

Technical Review 93

Technical Review Analytics Web Software Review 93

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. Look at the meta keywords in their HTML code – these will give you lots of insight into the keywords your competitors consider important (but keep in mind meta keywords have become much less important over the years).

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

DECEMBER 13, 2022

Define your target metrics. This can result in calling a result early due to “spotting a trend” (impossible). We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Server-side tools render code on the server level. Regression to the mean.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The reviews prove it. Image source. It’s a clever tactic.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. It’s up to them to decide how they promote your products, whether it’s through social media , word of mouth, pay per click (PPC), blog posts, email, newsletters, or any other way they see fit.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Hostname [Domains with your GA code]. Key Metrics: Map Overlay Visualization. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

crowdSPRING Blog

MAY 23, 2014

Re/code – crowdspring.co/1hYEli4. 3 Key PPC Metrics Are Lying To You. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. 10 Code Playgrounds for Developers – crowdspring.co/1jB2aSC. Sarah Green, Harvard Business Review – crowdspring.co/1vqQ81Y.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

JUNE 2, 2022

To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Use this to land new deals and upsell existing relationships.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Insight rules.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. www.JoesFancyInteriorsBlog.biz and www.JoesShopForGoodHouseStuff.com), you may want to consider using the same Property and tracking code for both. image source. push(arguments)},i[r].l=1*new

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. Most executives can’t code—HiPPOs are unlikely to challenge a line of JavaScript. You may be happy that a percentage of reviewers think your copy is weird.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

JANUARY 2, 2014

We can’t focus purely on the conversion rate, it’s just one of the metrics to keep an eye on. We still have lead generation, free trials, software downloads that we’re optimizing for. You’re doing paid advertising, PPC or display campaigns? Most companies are in the business of making money. Easy returns.

Conversion 116

Conversion Customer Software Review Reputation 116

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Attributing success where it’s due so that you can fuel the true driver of growth. Ok, ok, you plus the hardware, software, army of consultants and BFFs. :). We are trying to establish a baseline.

Analytics 142

Analytics DC Revenue Web 142

conversionxl.com

SEPTEMBER 10, 2013

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. That was the metric that really told us we needed to start over.” Most startups fail.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

DECEMBER 2, 2015

Define your target metrics. This can result in calling a result early due to ‘spotting a trend’ (impossible). We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). PPC/SEM campaign. So think in this order: Define your business objectives. Source type.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). Competition (who comes up first consistently, ppc and organic). Here I particularly like to look at a metric I call "share of search."

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Before you start your high velocity testing program, chart your quality based on the metrics above.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. website reviews; 5. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

JULY 1, 2008

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Would that be due to the lower character count? Only indirectly.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116