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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. It reminded me of the differences in Customer Discovery between a scalable startup and a big company.

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10,000 Startups – Startup Weekend Next

Steve Blank

A partnership of Startup Weekend , Startup America , TechStars and Udacity , Startup Weekend Next brings four weeks of amazing hands-on training learning to build your startup to cities around the world. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.

Startup 335
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

Lean 394
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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Handspring’s customers understood what a Personal Digital Assistant was.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

Second, this class – which is built on the idea of interviewing customers/beneficiaries and stakeholders in person – now had to do all their customer discovery via a computer screen. How on earth would customer interviews work via video? At first this seemed to be a fatal stake through the heart of the class.

Oakland 306
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Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

You must also understand the value the product provides customers (along with the rest of your business model.). And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. Tiffani was also a 2014 Code for America Fellow working with the City of Atlanta.

Detroit 120
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[Review] The Lean Startup

YoungUpstarts

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.

Lean 193