ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. The Sign-up stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 21, 2009

Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. Perhaps a proposal in five months?

Analytics 75

Analytics Conversion Campaign Metrics 75

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Up and Running

FEBRUARY 19, 2015

Google Analytics Demographics. In 2013, Google launched their demographic report within Google Analytics, and the collective cheer of marketers resonated across the globe. To set up the demographic reporting, you need to: Change the Google Analytics tracking code on your pages from ga.js Consumer Electronics.

Customer 60

Customer Analytics Search API 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Metrics create incentives, bad metrics create bad incentives.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Duct Tape Marketing

JULY 21, 2017

Or you may be missing social media interaction under the surface, leaving your reputation vulnerable. We all know that social reputation management is a critical part of running any business in the digital world of today. That is what makes sentiment management such a big part of social media interaction and marketing today.

Social Media 74

Social Media Reputation Widget Search 74

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! SumAll is one such company, providing data analytics to small- to medium-sized online businesses. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Latest Social Media News.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. Our growth/product guy is the most analytic, straight to the point kind of guy. Setting goals.

Advisory Board 128

Advisory Board API Cofounder PPC 128

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Jobs Welcome to Mashable!

France 77

France Marketing Social Media Startup 77

Austin Startup

AUGUST 18, 2010

I propose the following metric: inclusion at the South by South West (SXSW) Conference ! The social web isn’t just for the marketing department anymore. Finally, I will conclude by showing a prototype of a new type of online encyclopedia, an “analytic encyclopedia,” which extends Wikipedia into the realm of structured data.

Semantic 86

Semantic Web Wiki Guatemala 86

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

gigaom.com

JUNE 18, 2012

But, as publishers turn to social insights to optimize content and fuel site revenue, they run into a big problem. The data that they’re looking at to make these high and low-level decisions about social is inaccurate. Diving into social data is incredibly important. Image courtesy of Flickr user KungPaoCajun. Email address.

Viral 50

Viral Technical Review Social Network SEO 50

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. The value of the marketing changes throughout different phases: Impressions: for display and social media. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Analytics. Social functionality.

Software Review 53

Software Review Technical Review Startup 53