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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Social Trends Podcast: Let’s Mourn the Death of Spray and Pray Marketing

Brandanew

Nick started WSM after working in sales and marketing for tech, public relations and consulting firms throughout the Midwest. My name is Upasna and I’m thrilled to welcome you to the first audio series produced by Brandanew. He is an avid craft beer and cocktail enthusiast as well as a mediocre home-brewer. Upasna : Hey everyone!

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Touting local production, sustainable manufacturing, or other company values may earn more clicks or sales. Google Home Hub represents the next generation of voice-enabled devices—combining audio with video and featuring cross-device compatibility.

B2B 100
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. No Audio Ads.) "Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that. I love the social nature of sharing playlists.

Web 164
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5 Powerful Use Cases for Social Advocacy & How You Can Get Started

Duct Tape Marketing

Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Brands create video and audio based aids to connect with and get on the good books of their target groups. The result? 24% of their engagement today can be attributed to advocacy. Crowd-sourced content.