VC Cafe
MAY 4, 2021
The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. A few already launched but several others are in development.
David Teten
DECEMBER 3, 2019
In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.
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ConversionXL
OCTOBER 16, 2022
Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel. Google Analytics helps you dig into where leaks occur. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Edin Šabanovi? Of Instagram’s 1.5
ConversionXL
SEPTEMBER 9, 2021
On Twitter , it’s laid back to suit the B2C, creative audience segment. The audio-only app went from 9.6 But with Spotify Greenroom , Facebook’s Live Audio Rooms , Reddit Talk , and Twitter Spaces all offering a similar service, it’s clear that the novelty has worn off. However, its tone of voice differs slightly.
ConversionXL
JUNE 16, 2022
A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Use insights from analytics to fine-tune your offers and increase their effectiveness. B2C or B2B, all marketing is people talking to people. Do product videos increase click-through rates?
ConversionXL
NOVEMBER 8, 2018
A combination of predictive analytics and an intelligent back-and-forth by voice assistants demands a far more comprehensive approach to “voice search optimization,” one that extends to all aspects of the customer experience. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market.
Occam's Razor
JUNE 6, 2011
I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.
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