Remove Analytics Remove B2C Remove Metrics Remove Social Network
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. Each profile should also be consistent with the social network. However, its tone of voice differs slightly.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Other VCs use Contently * or Social Native * to create relevant content.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Cost per Engagement. Click Through Rate.

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Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). Most brands get less than 1% Reach via their organic contributions on social platforms. Like my company, your company, and Expedia, Cisco gets no value from their organic Social Media efforts.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more). if your business should be on that network and 2. Success Metrics. Human vs. Business.