David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. You should be able to say something like, “For each $1 we put into this specific marketing campaign, we get a result of $5 in terms of revenue.”

Metrics 117

Metrics SQL Retention Churn Rate 117

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not.

Metrics 84

Metrics Startup Churn Rate Forecast 84

crowdSPRING Blog

JANUARY 18, 2016

For example, it’s entirely possible that a huge amount of your effort is spent on daily activities that aren’t contributing to building your brand, your sales/profits or accomplishing the other meaningful goals you’ve set for your business. Or you can be working to improve your product or service.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Could be wasting sales and customer success time if not). So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. Here are funnel analytics for the Bingo Card Creator new user experience: image source. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

MARCH 11, 2015

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. Are you landing a big sale? Then referral rates and opt-out rates. How much is going to sales?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60