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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Custom development. This means hiring/contracting a freelance web developer or an agency to design and develop your site from start to finish.

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Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni

ConversionXL

You may have heard that Google recently announced that Universal Analytics was officially out of beta. But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business? You don’t need to run out and upgrade to Universal Analytics right now, but it should be on your roadmap.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

By diving into your website’s Google Analytics you can round out your personas with quantitative findings. With the new advanced segmentation features from Google Analytics, businesses can more accurately determine individual user behavior on their websites. New versus repeat customers. Frequent customers.

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