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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

Even more so than pricing, reviews and location proximity. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Custom development. Branding was the biggest driver of clicks on given search results.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do you consider any alternatives?

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.

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Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni

ConversionXL

You may have heard that Google recently announced that Universal Analytics was officially out of beta. But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business? You don’t need to run out and upgrade to Universal Analytics right now, but it should be on your roadmap.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My They created the “Intel Inside” campaign.

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Marching through quicksand

Startup Lessons Learned

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And how could they possibly review a blog?