ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. What does a thoughtful campaign look like? but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Hearpreneur

JANUARY 19, 2022

Although your company's analytics are vital, simply investigating your own metrics is insufficient. To beef up our finances during the pandemic, we pivoted from being exclusively focused on the rankings and performance of our own portfolio sites to doing it for others as a service. #11- Paying attention to metrics.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will also have the chance to contribute to our email campaigns, website and crowdfunding profile as well as any other marketing materials or campaigns we think up.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing. A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost.

.Net 119

.Net Campaign Analytics Channel 119

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. That's it.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. I want to fix that. Hence Bounce Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Combining Google Analytics data with imported data. Here’s what you need to know. Well, you can.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

MAY 26, 2020

This might be data from your CRM, email service provider, website, or social media analytics. Is there a particular email campaign that drives a lot of prospects to set up a sales call and eventually convert? Take, for example, a paid search campaign. Start looking for demographic and behavioral trends. Invest in Hub Pages.

Architecture 95

Architecture Audience Social Media Campaign 95

Occam's Razor

APRIL 6, 2009

Clearly even a one topic (Analytics) blog can have a verrrrry long tail. There will be two bonus items in there: 1) SbKT will attempt to classify your keywords into logical Campaigns and 2) into logical Ad Groups, thus saving you some time. Data driven paid search campaigns! Maximize for the portfolio. #3: Delightful.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. I've used Sunbursts to do the same with keyword portfolios.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Visitor Loyalty is not in every single report in your Digital Analytics tool. And they will shock you with the profits they deliver. But it is there.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Campaign Monitor. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53