Remove Analytics Remove Churn Rate Remove Metrics Remove Technical Review
article thumbnail

How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

That’s when he reached out on Twitter to make connections, and AJ Wilcox connected him to Dennis Yu, the chief technology officer at BlitzMetrics, which is now one of the top Facebook agencies worldwide. Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Activation.

Retention 113
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
article thumbnail

Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. Make sure you’ve done the due diligence on all of these areas of your business. Pretend that you are the investor. What does that look like?

article thumbnail

How to Get Initial Traction with a Marketing Budget of Zero

Up and Running

There’s nothing wrong with some criticism mixed in with glowing reviews. Word of mouth marketing is the most effective kind of persuasion that a brand can have, so encourage trusted sources to review and talk about your product. You can A/B test (and make use of multivariate testing) for free through Google Analytics.