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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Create Conversion Goals in Google Analytics. And that’s where conversion goals come in. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Link Your Ads to Google Analytics.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In a face to face networking situation, this would be how you enter the conversation. That’s not what this article is about. image credit.

Campaign 130
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The Definitive Guide to Video Prospecting

ConversionXL

It may be considered pushy or imposing but you can take the time out of your day to reach out to hundreds of leads and, even with low conversion rates, close several sales by the end of the week. The first step in the process is getting to know your users (website visitors, social media followers, current customers, etc.)

Video 141
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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How to Get Traffic That Converts

ConversionXL

Your conversion rate is mainly determined by the quality of traffic. Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. The act of conversion was opt-in to their email list. Image credit.

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How to Optimize Videos for Conversions

ConversionXL

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%. How do you measure conversations?

Video 48
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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. Transactional sites are about shopping cart conversion, cart size, and abandonment. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact.

Metrics 58